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Platinum Capital Realty is a leading full service discount real estate brokerage firm specializing in Beverly Hills real estate market. We offer a unique and comprehensive approach to selling your home while saving thousands of dollars in realtor commission fees. Our goal is to provide you with a competitive edge in today’s Beverly Hills real estate market and sell your Beverly Hills properties at highest possible price and maximize your equity by lowering your costs.

Unlike traditional Beverly Hills Realtors that charge you 5-6% of your home sales price, Platinum Capital Realty only charges 3.5% of your home price to sell your Beverly Hills home. For example, you would have to pay at least $50,000 for the realtor’s commission on a $1M sales price with a traditional realtor. With our discount listing program, you would save at least $15,000 on traditional commission fees, and only pay about $35,000 in realtor fees at the same $1M sales price.

We list and market your Beverly Hills property, handle all the showings, contract negotiations, disclosures and escrow process. Of course by listing your property with us, you would save up to 40% in realtor commission fees and receive unprecedented service.

Our firm also offers Beverly Hills home sellers flat fee listing option coupled with an aggressive online and traditional marketing and significant savings. For more information, please call us at 310-598-5939.

What We Do

Selling your Beverly Hills property in timely manner requires combination of extensive marketing, showings, and every day Beverly Hills real estate market knowledge and negotiation skills to ensure you get the highest price for your property. Not only do we save you thousands of dollars in realtor commission fees, we will assist you in preparing your Beverly Hills home to look its best.

Set an Asking Price – We evaluate the comparable properties in Beverly Hills and surrounding area and help you set a selling price

Ultimate Marketing – We list your property on MLS and Market it extensively to Beverly Hills home buyers and buyer agents.

Contract Negotiations – we negotiate offers and contracts to ensure you receive the best price.

Disclosures and Escrow process – We take care of all the seller’s disclosures and guide you through a smooth closing.

Next Step

Call us to set up an appointment with one of our experts. We will come to your Beverly Hills property, devise a selling strategy and take pictures of your property. To finalize the process all you need to do is sign a few documents and we can even put the For Sale Yard Sign before we leave.

Why Work with Platinum Capital Realty

We refund you 50% of our buyer side commission – When you buy your Beverly Hills home or any property with us, you will be credited with 50% of the commission we receive from the seller up on closing. To learn more about our buyer cash rebate, please click Here.

Search Beverly Hills MLS Listings – Find Beverly Hills homes for sale or any other Beverly Hills and Los Angeles properties for sale using our online real estate search data base.

Email Notifications – You can save your searches and favorite properties and we email you new Beverly Hills listings that match your criteria as they come to the market

Tour and home viewings – You can schedule showings online or by calling our office and we will set up an appointment for you to see the properties you are interested.

Due diligence and offer submission – Once you are interested in purchasing a property, our Beverly Hills real estate professional will provide you with analysis and comparables for the similar properties in the area to help you determine the value for the property. We provide you with all the paperwork for the offer and handle the negotiation for you.

Transaction/Escrow process – Our Beverly Hills realtors guide you through inspections, contingencies and disclosures throughout the purchase of your Beverly Hills home

Courteney Cox and David Arquette Are Selling Their Beverly Hills Home

by admin - September 18th, 2013

By Amy Schellenbaum, Curbed

Two years after actress Courteney Cox and ex-husband actor David Arquette got divorced, they have finally put their shared Beverly Hills mansion, an A. Quincy Jones-designed 5-bedroom with one meandering single story and a circular pool, on the market for $19.5M. It consists of 5500 SF of living space on a flat one Acre land.

courtney cox mansion (more…)

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Pricing Your Residence to Sell – Asking the Right Price

by admin - January 26th, 2013

Are you selling your home? Finding the right price point to do this can be quite difficult. You won’t be able to sell your home if you price it too high, and you won’t be able to profit if the price is too low. You need to look at a couple things – size of the property, location of the house and the condition that the house is in prior to the sale. Setting the price for your house can be difficult, but with the tips in this article, you will be able to choose the right price to sell it fast.

Remember that when someone buys your home, they’re also buying the property it’s on. The size or quality of your lot can make a house more valuable. A significant amount of property is always attractive, as it gives the buyer many options. Privacy, views, a garden and trees that provide shade can all make a house more comfortable and attractive. Be sure to display any appealing features of your property in the listing -have pictures as well as a verbal description. You should also do everything you can to keep the property surrounding your home in the best possible condition so it makes the right impression. (more…)

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Tips On Choosing A Real Estate Agent Online

by admin - January 6th, 2013

The growing importance of the Internet has enabled estate agents to improve their services and increase their client base. With the increasing number of estate agents offering their services on the Internet, prices for these services have also decreased. Online estate agents provide many of the same services as their high street counterparts. Internet sites that serve as estate agents receive questions about the property and send out details to prospective buyers in your stead. They will also assist in arranging viewings, although you would have to do the viewings yourself. In many instances, they can also help in price negotiations and facilitate the sale to completion.

Just like selling a house, choosing an online estate agent can be a tricky process. It is important for you to choose wisely because these are people who you will be entrusting one of the biggest sales you will carry out in your lifetime, so that the sale goes without a hitch, without spending needlessly for services you don’t need. Here are some things to consider when choosing a web-based estate agent. (more…)

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Before You List Your Beverly Hills Home

by admin - November 21st, 2012

Any ideas on how you can turn your home into the most valuable asset now that you are selling it. Our Essential House Selling Tips, can show you how.

Increase Your Equity When Selling Your Home by Thinking of Your Home as a Financial Asset

When you begin the process of selling your home, a transaction would take place. You see your home not as a home, but as a financial asset, and the question becomes how do your get the most equity out of your house?

This one piece of advice will make all your home selling decisions come into sharp perspective. If a home doesn’t sell at the best price on the market, or within a reasonable timeframe, or with equitable terms when selling a home, the reason behind this is that this one simple decision isn’t made by the seller. (more…)

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Selling Your Beverly Hills House At A Premium

by admin - November 9th, 2012

It is not easy to sell a house. But by employing the right tactics, you can find a buyer who’s willing to pay the price you want.

There are four things that you can do to increase the marketability of your Beverly Hills house.

Create competition for the property. The scenario you would like is for each buyer trying to get the jump over the other. Stack appointments to show the house in a narrow window so that several buyers are at the property at the same time. This will make every buyer think they have to move fast and close a deal as soon as possible.   (more…)

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Selling Your Beverly Hills Home? These Tips Can Help!

by admin - November 7th, 2012

If real estate sales are on your mind but you just can’t come up with the strategies that can give you the best results, you may need to consider a few of these tips and the advice of this article. You could be on your way to really making a great deal of money just by increasing your selling power with great tips.

If you are having difficulty selling your home, think about lowering the price. Try listing it on more websites or have different real estate agencies help you. When people visit your home, make sure it looks clean and safe and that you are presenting the advantages of the house first.

When selling your home, always consider your personal safety and security. Never let a potential buyer into your home without a Realtor. They could be setting you up for a crime. Also never leave valuables out when showing your home. This can be an open invitation for a robbery.   (more…)

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Market Updates for Homes for Sale in Beverly Hills for July 2012

by admin - August 7th, 2012

Curious about Beverly Hills real estate market.  Our goal is to bring you market updates and information about real estate activities in Beverly Hills residential market. 

As of today, there are currently 111 available homes in Beverly Hills and 19 pending transactions in escrow.    In July, there were 26 new listings for Beverly Hills homes that came to market, six homes went under contract in July and eleven homes were sold. 

Click here to view list of available Homes for Sale in Beverly Hills Listed in July 2012


Let us assist you with everything you need in buying or selling your home and investment property.  As one of the leading discount real estate firm in Beverly Hills and the Westside, we are dedicated to providing the unparallaed service while changing the traditional luxury real estate industry.

Platinum Capital Realty is your comprehensive Beverly Hills real estate resource.  You can find valuable and updated information about all types of Beverly Hills properties and search for homes, condos and multifamily properties for sale.  We refund 50% of our buyer commissions to our buyers.  For example, if you purchase a $1M home through our firm, with 2.5% buyer commission, your rebate would be $12,500.  Or if you buy a $2M home with us, with 2.5% commission to buyer’s agent, your refund would be $25,000.  This rebate could be a credit toward your closing costs and/or we send you a check within 5 days of closing.  For more information on our buyer cash rebate, CLICK HERE or call us at 310-598-5939

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What Are The Advantages Of A Seller To Carry A Mortgage?

by admin - July 16th, 2012

The price of houses is increasing rapidly, and buyers find it difficult to close the deal with cash. The sellers are also disappointed when the buyers fail to qualify for a mortgage from the traditional lenders. However, the sellers have an option to sell the mortgage, and at the same time protect their interest as well. Therefore, the seller can finance the house for the buyer as well as hold the loan.         

Complete information on the interest:

When the seller holds a mortgage for the buyer, then the buyers are required to pay the interest on the loan to the seller. The interest on the loan can multiply the actual sale price over an extended period of 10 to 15 years. The seller can enjoy receiving cash from the buyer. Unlike landlords, you are not required to maintain the property for the buyers.        


At any point of time, the seller can sell the mortgage to a broker according to his convenience. The seller has to sell it at a discount price as the buyer has the cash the seller has been looking for previously.    

If the seller can hold the mortgage, then the interest on the loan along with the discounted sales price can increase the price of the property. Therefore, the seller can reap benefit from it.  

Know about the seller’s security:

Buyers may default on the payment; as they may meet ill fate like losing a job, disability or other circumstances that restrain the buyers from making payments. However, the seller may face problem for a short period of time. If the buyers default on the payment, then the property can be foreclosed and repossessed by the seller. The normal appreciating value of the property can help to cover the expenses for processing the foreclosure.  

The seller can easily sell, foreclose and resell a property continuously as it is considered to be legitimate. If the buyers default on the payment, then the property can be sold or foreclosed again.   

It’s not illegal or unethical for a seller to sell, foreclose and resell a property repeatedly. When buyers default on payment, then property can be put on the market again for sale.  

Know regarding the eligibility criteria:

Banks and other traditional lenders have strict criteria to qualify for home loan. Sellers who are established can use property for security and may not be strict while holding a mortgage. Remember, your past credit, income and other financial factors may play a major role while determining whether you can qualify for the loan. If the buyers provide a down payment and agree to the repayment terms, then the seller can easily sell it.

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Adding Value to Your Beverly Hills Home with Automation

by Kiesha Joseph - April 26th, 2012

When it comes to dazzling prospective homebuyers, Realtors need to show your home’s appeal. Luxury is all about comfort and convenience. These are things that the features of home automation can provide. Whether we’re talking remote access or incorporating voice recognition, controlling different things with new technology can be very impressive. Here are three quick advantages to implementing these systems, which will definitely increase the value of your home.

Advantages of Home Automation

1.      Convenience and Comfort

Automating your home can give you conveniences that will help you be more comfortable at all times. Your automated system can control your high-tech security alarms, sprinklers in your yard, indoor and outdoor lights, programmable thermostat, entertainment system, televisions and the garage door with simple remote access. You can even have the luxury of controlling these things with voice activation. That means your housekeeper no longer needs her own key or the code to your alarm to get inside. When she arrives, all you have to do is access your system online and log in using your security clearance. You can turn off the alarm, unlock the servant’s entrance, and even turn on the lights for her before she gets inside. 


2.      Security and Safety

It can be pretty scary coming home alone to a dark, empty house, especially huge houses in Beverly Hills. With an automated system, you can program the porch light to cut on at dusk and the entry lights to cut on as soon as the garage door opens. There are also motion detection features that will allow lights to begin turning on as you move throughout the house itself. This is great for you to feel safe, but it’s even better as a security feature for your home. If a burglar enters your home at night, just imagine how startled he’ll be when the silent alarm is triggered and every light, television and radio in the house suddenly turns on. This will also trigger the police department, as well as your notification service that will let you know by cell phone that someone has entered your home.

3.      Cost-Efficient Savings

Home automation systems turn your home into an energy-efficient environment. You no longer have to leave lights on in the morning because you know you won’t be home until dark. Just program them to come on at a certain time. Now, when you fall asleep with the television or radio on, they can be programmed to shut off at a certain time. This also goes for many other appliances in your home that can be very costly to run, including your thermostat. Yes, it’s convenient the temperature at 78 degrees. But, that means your thermostat will keep your heating and cooling system working all day to keep that temperature. Automating it will program it to start putting in this work an hour before you get home in the evenings instead. In 2008, the EPA reported that American homeowners saved an average of $19 billion dollars by using energy efficient technological resources.

Convenience Brings Value

With convenience, security and energy efficiency among the most appealing things prospective homebuyers are looking for, home automation is an opportunity you should look into. Not only does it provide you with convenience as a homeowner, it’s very appealing to potential luxury home buyers. Beverly Hills real estate listings with luxuries like this sell much faster. Increase your home’s value with high-tech conveniences like home automation today.

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4 Pros of Programmable Thermostats for Beverly Hills Houses

by Kiesha Joseph - April 22nd, 2012

Have you ever turned on the heater and forget about it until you were sweating profusely? Ever turned on your air conditioning to lower the temperature a few degrees then realized you now need a jacket on to finish watching your movie? Programmable thermostats are an innovative way to eliminate the need to “babysit” your heat and air. They also help to make your Beverly Hills home more energy efficient, thus saving you money on electricity and positively impact the environment. Here are four good reasons to install programmable thermostats:

Comfort at a Lowered Cost

What’s the point in owning a luxury home if you can’t live in comfort? Programmable thermostats give you the ability to maintain a consistent temperature in your home at all times. You decide what degree is the most comfortable for you, and program the thermostat to stay at that temperature. That means no more having to remember to shut off the heater or air conditioner anymore. The thermostat controls the temperature by turning the system on and off, as needed, to stay within a couple degrees of your comfort level.

Easy Installation

These types of thermostats involve simple, low-voltage wiring that consisting of anywhere between two to ten wires. In most cases, the same wires that were connected to your old system can be used to connect to your new programmable model. All you have to do is take your time and pay attention to details. Make sure that all the electricity is turned off during this process to ensure safety. If there’s more than one thermostat that needs to be installed, or if the job seems too complicated, call a professional. Certified HVAC experts are masters at installing these systems in luxury properties.


Energy Efficient

Homeowners in Beverly Hills and other Westside areas are known for turning their houses into energy-efficient homes. We all want to do our part to create a better environment for future generations. With the ability to program our appliances, we use less energy which cuts down on waste. This helps us leave a smaller Eco-footprint. Homeowners who take advantage of programmable thermostats are more likely to go above and beyond and find other ways to go green. You’ll find out that they’re not only more comfortable, but they’re saving money at the same time by automating their air conditioners and heaters.

Inexpensive Installation

The up-front costs of programmable thermostat installation are very affordable. This is even true for Beverly Hills luxury homes that have more rooms and require extensive and more complicated set-ups. The savings you’ll get from using these devices can help you see a return on these costs within a year or less. Not to mention that utility companies and some government agencies offer rebates and tax incentives for installing these thermostats.

Increase Your Home’s Value

Installing a programmable thermostat helps to provide convenience and comfort to your Beverly Hills house. This is very important when your house in on the market. Potential buyers looking for luxury homes lean towards homes with automated amenities. Automated systems that add comfort to your Beverly Hills homes for sale can help get your home sold fast.

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